A long-overlooked capital city in regards to architecture and real estate investment, Novi Zagreb has been urbanizing at a tremendous rate in the last few years. An example of the social and economic growth now sweeping through the capital of Croatia is the Avenue Mall. The vibrant, contemporary complex houses 130 shops, a nine-screen multiplex movie theater with 1,800 seats, and a vast food court with more than 500 seats. Above, nine floors totaling 8,500 square meters of Class A office space ensures a built-in stream of customers to the retail spaces below.

Real estate developer Globe Trade Centre Croatia engaged the Dallas, Texas-based architecture firm Laguarda.Low Architects to create a building to lure shoppers across the Sava. To do this, the firm deferred to New Zagreb's scale and original urban designs.

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