As part of an ongoing riverside renaissance, downtown Pittsburgh has said good-bye to the steel mills that once lined the Allegheny and Monongahela Rivers. In their stead has arisen a community of new, mixed-use buildings that are home to condominiums, offices and shops. As a result, Pittsburgh is attracting young, white-collar professionals seeking an affordable lifestyle and ? wardrobe.

A perfect fit for this up-and-coming neighborhood, American Eagle has relocated their headquarters to a 186,000 square foot space in the SouthSide Works development. With the help of The Design Alliance, a local firm known for work with brand-conscious corporations like Heinz and Alcoa, their new HQ presence is physical manifestation of the youthful, energetic demeanor of the American Eagle brand.

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